On April 2nd, former EA executive John Riccitiello will return to EA to replace Larry Probst as CEO of Electronic Arts. Riccitiello’s previous role was as EA’s former president and chief operating officer before leaving in 2004 to manage a venture firm game Elevation Partners.
Probst, criticized for allowing EA’s profits to fall as the company relied heavily on hit franchises (such as Madden, Sims, SSX, NBA Live, etc.) left many wondering if the leading game publisher had any originality left. Will EA grow with the leadership of Riccitello?
“Leading EA has always been my dream job and I am truly honored that Larry and the board have given me this opportunity,” Riccitello continues by saying, “This is an extremely well-run company driven by outstanding studio and publishing teams. They’ve also made strategic investments in new platforms and markets that will help extend EA’s industry leadership in the years ahead.”
With its homebase in Redwood City, Ca. time will tell if EA can continue to hold onto its lead on the gaming industry and legacy.
